Best. Idea. Ever. Whichever genius at the marketing firm decided to team Will up with Bear Grylls insteading of going with a viral video where Ferrell humps a pterodactyl (or something in that vain) deserves a raise. Via Variety:

Will Ferrell is crawling into the extreme trenches with Bear Grylls for an upcoming episode of Discovery Channel’s “Man vs. Wild.”

Discovery announced Ferrell’s guest stint, set to air in June, at its Wednesday upfront presentation in Los Angeles…

Ferrell’s “Man vs. Wild” seg is tied to the June 5 release of the thesp’s Universal release “Land of the Lost.”

Ferrell’s appearance is part of a larger partnership between Discovery and Universal Pictures. Discovery previously integrated U’s “Frost/Nixon” into an episode of “Cash Cab,” while the studio’s “Fast and Furious” was linked into an episode of Discovery’s “Destroyed in Seconds.”

In the “Man vs. Wild” episode, Ferrell joins Grylls in the far north of Sweden, where they spend 48 hours performing tasks such as rappelling down hundred-foot frozen waterfalls, tandem-abseiling off a helicopter and staying warm overnight in subzero temperatures.

The two also find food in the forest, improvise snow shoes and drink their own urine.

“Will did an amazing job in subzero, very unforgiving conditions,” Grylls said. “He trusted me when it mattered, and we survived. … He should be very proud of how he performed.”

Ferrell called the stint on “Man vs. Wild” “a thrill of a lifetime, even though I did get urine-drunk, which is sad…”

Just imagining the number of jokes that Bear won’t get is making us giddy. If Will tells him that the urine is so good when it hits his lips our year will be made.

[Variety]

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