Vintage beer advertising was less about T&A and more about “know your role” when it came to incorporating women, which — if you ask us — is far more effective when you’re being chauvinistic. Take these for example.
“Know your role when I get home from work.”
“Know your role when I’m fixing shit with my tools.”
“Know your role when my buddies comes over.”
“Know your role when I’m making radio broadcasts.”
“Know your role the night before Christmas.”
“Know your role when the beer delivery man comes by.”
“Know your role at my company picnic.”
“Know your role when the canoe flips over.”
And of course, “Know your role when I’m trying to get you drunk.”
We may have finally found the motivation necessary to finish building our time machine. We really want to go back and hang out with those dudes from Mad Men.
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