Vintage beer advertising was less about T&A and more about “know your role” when it came to incorporating women, which — if you ask us — is far more effective when you’re being chauvinistic. Take these for example.
“Know your role when I get home from work.”
“Know your role when I’m fixing shit with my tools.”
“Know your role when my buddies comes over.”
“Know your role when I’m making radio broadcasts.”
“Know your role the night before Christmas.”
“Know your role when the beer delivery man comes by.”
“Know your role at my company picnic.”
“Know your role when the canoe flips over.”
And of course, “Know your role when I’m trying to get you drunk.”
We may have finally found the motivation necessary to finish building our time machine. We really want to go back and hang out with those dudes from Mad Men.
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10 Chauvinistic Vintage Beer Ads | Listicles says:
May 13th, 2009 at 8:40 am
[...] sexist advertising. This doesn’t make it okay, of course, hence Neatorama’s listicle of 10 Chauvinistic Vintage Ads, which features all manner of casual condescension and hot normative [...]
Charez says:
May 13th, 2009 at 11:37 am
I really think some of those ads need to be brought back to society. Women are always trying to act like they have rights, independence and shit these days.
Ryan says:
May 13th, 2009 at 11:55 am
I like how even across brands, women are always expected to be tossing the salad.
ytones says:
May 13th, 2009 at 3:01 pm
They maybe cavemen… but at least they used a glass when having a cold one.
KM4RB says:
May 13th, 2009 at 6:57 pm
Okay, not to be TOOOOO picky, but on the “know your role when I’m making radio broadcasts”, the guy isn’t a broadcaster. The QSL cards on the wall (and the book on the table) indicate that he’s an amateur radio operator (”ham”) and they (um, WE) aren’t allowed to “broadcast” except under very specific situations. Now he may be chatting with some buds over in Australia or something, but it’s not broadcasting.
Oh, okay… I’m being wayyyyy too picky; so sue me.
73 de BJ, KM4RB
Jeff12 says:
May 15th, 2009 at 1:44 pm
Dude, you’re a fag.
Antero says:
June 15th, 2009 at 2:24 pm
I reckon this is mostly meant as a joke, but if I’m not correct, I can’t resist commenting this.
Is there something wrong with being positive these days? When I look at the first picture, I see a sad woman and a happy man. Is there something wrong about not being so serious?
I agree that most women wouldn’t cry over burnt food, but why getting upset over such a depiction. It is just as stupid as saying: “That man’s wearing a costume, this picture reinforces the stereotype that all men wear costumes.”
And is there something wrong with women preparing dinner, as in picture 2? I don’t find that ethically incorrect.
Is there something wrong with giving your huband a drink when he has ruined his shit? I think it would be only sweet, as with picture 10, what’s wrong with that? Is it suddenly illegal to offer a drink?
I could go on, but I think you would have gotten the point by now. I’d agree that a woman is free to do whatever she wants of her life. If you want to join the army, as long as you can cope with it, why not? But then again, I strongly dislike the attitude that everything that’s old-school has to be male chauvinistic. If a woman wants to cook food and offer beer, then let her do so.
J-man says:
June 16th, 2009 at 10:57 am
I couldn’t agree more with Charez!
And another thing, KM4RB get a life.
Peace out
tildiebay says:
June 29th, 2009 at 6:40 am
Too fun! Charez and J-man, the world needs more men like you to show us what it means to be “good girls.”