Taking a cue from every comedy to come out in the last 24 months Judd Apatow’s Funny People has released several viral videos that loosely relate to the movie. These two center around Jason Schwartzman’s character who plays a crappy sitcom actor.

They’re just obscure and realistic enough to be effective. And look, a Bo Burnham sighting!

OK, it’s official, we’re cool with any and all well made promotional viral videos as long as they at no point name the product/film/show they’re promoting. Got that marketing firms?

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