Nike Campaign + The Incomparable Charlie Murphy + Old School Basketball Instructor Persona + Instructional Video Clips = Awesomeville. Population Us. If you do anything today, check this out.

We can only assume Leroy Smith and GetYourBasketballOn.com are parts of an elaborate Nike campaign and if so it’s just another example of how Nike is playing marketing chess while everyone else is playing checkers.

Here’s one of the many instructional video clips, The Dragon Attack Drill. Ballin’.

The Website: http://www.getyourbasketballon.com

The Videos: http://www.youtube.com/user/GetYourBasketballOn