Save The Boobs

MediaCurves.com conducted a study on 318 viewers of the recent and controversial public service announcement on breast cancer awareness called “Save the Boobs.” Results found that while the majority of male viewers (60%) felt the ad was appropriate, most women viewers (62%) found the controversial PSA to be offensive and inappropriate. While there were mixed reactions when comparing responses by gender, most viewers, both male and female (84% of males and 79% of females) felt the PSA was an effective one. More in depth results can be seen at:
http://www.mediacurves.com/Advertising/J7569-BreastCancerAd/Index.cfm
Thanks,
Ben