Car Dealership Promotion Fail

But if you’re driving up on it, as is intended, wouldn’t you need them to spell the word backward? The actual FAIL may be blame it on the voices who didn’t realize that.

Maybe. But I prefer to think the owner’s dummy nephew was in charge of this. It also reads correctly in the rearview, so maybe that’s what he was going for.

Car dealer promotion #FAIL. What a bunch of S.T.O.I.D.I. http://ow.ly/IVEN #advertising #marketing